sass & bide

Materialising the magic of sass & bide.

Akin Atelier partnered with Heidi Middleton & Sarah-Jane Clarke on the development of their retail identity in 2006 with the goal of harnessing the energy of sass & bide and materialising this across 20 stores & 50 department store concessions globally over the next 10 years.

The material & textural profile of the stores has remained constant for over 15 years ad across 70 outlets with each site subtly distinguished from the next. Location, surrounding environment, and demographics inform the decision making process